• Analyze sales, marketing, and operational data to uncover trends, performance gaps, and opportunities for growth across the funnel. • Develop and populate monthly reporting for GTM teams on key operating metrics • Build and maintain trusted “source of truth” dashboards and KPI reporting using Sigma Computing, ensuring stakeholders have reliable, self-serve insights. • Own CAC and ROAS analysis across all acquisition channels (e.g., Google, Facebook, partnerships, referrals) to inform spend efficiency and growth strategy. • Diagnose funnel performance and identify drop-off points across the buyer journey—from lead qualification and SDR handoffs to demos, pipeline progression, and deal close. • Partner with Finance and Revenue leaders to support forecasting, budgeting, and planning through robust data models and historical trend analysis. • Ensure data accuracy, consistency, and governance across CRM, marketing, and analytics systems. • Design and maintain win/loss analysis frameworks that systematize feedback and inform improvements across Sales, Marketing, and Product. • Build and iterate on revenue forecasts incorporating lead volume, conversion rates, sales cycle length, and historical performance.