• Design and refine pricing, bundling, and promotional strategies that balance profitability, scalability, and customer value perception. • Develop offer frameworks including bundle ladders, upsells, discount structures, and promotional mechanics to drive AOV, AOM, and RPS. • Partner closely with Campaign Success Managers (CSMs) to align pricing strategies with network margin goals, brand positioning, and partner expectations. • Create and test promotional structures such as BOGOs, limited-time discounts, free gifts, and urgency-based offers. • Apply psychological pricing principles, scarcity tactics, and perceived value optimization to improve conversion and revenue efficiency. • Own and manage a structured experimentation roadmap for pricing and promotion variables. • Define how pricing and promotions are presented across landing pages and funnels, including offer sections, CTAs, urgency elements, abandoned cart flows, and social proof. • Collaborate with Creative Strategy to align messaging, copy, and design with pricing intent and conversion goals. • Partner with Campaign Ops to execute, QA, and launch pricing and promotion tests across platforms. • Develop and test post-purchase offers, upsell flows, and cross-sell strategies to maximize order value. • Analyze LTV trends and design pricing adjustments that drive sustained customer value and profitability. • Design and own advanced experimentation roadmaps across pricing and promotion initiatives. • Define hypotheses, primary success metrics, and guardrail metrics for all tests. • Execute and evaluate experiments using statistically sound methodologies, including layered tests, mutually exclusive experiments, and controlled rollouts. • Interpret results holistically, accounting for tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin. • Partner with Data to ensure accurate instrumentation, clean test design, and reliable reporting. • Work closely with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling. • Partner with Campaign Ops to ensure flawless test execution and platform setup. • Collaborate with Traffic and Media Buying teams to validate results at scale and secure CPA increases tied to improved performance.