Nielsen

Powering a better media future for all people

Senior Copywriter

CopywriterCopywriterFull TimeRemoteTeam 10,001+Since 1923H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

6 days ago

Salary

$93.5K - $173.7K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Write high-quality and relevant, culturally competent content for multimedia marketing assets (short and long forms). • Ensure copy is customer insight-led, audience-driven, and optimized for performance across digital, social, events, and sales channels. • Translate creative concepts, technical products, platforms, solutions and media insights into clear, differentiated culturally savvy, media ready B2B narratives. • Turn raw metrics into authoritative stories that resonate with the industry’s pulse and ensure that our stories are timely and impactful. • Collaborate with our internal data analysts and product managers to extract insights that become the backbone of our content strategy. • Develop the narrative architecture for diverse deliverables including client storytelling emails, digital assets, social series, sales enablement pieces, event panels, podcasts, and more. • Maintain a fanatical devotion to detail; ensuring that while our stories are engaging and vibrant, they remain rooted in the unassailable accuracy that defines the Nielsen name.

Job Requirements

  • 10+ years of experience with a strong reputation as an expert
  • B2B Media/Tech Industry Knowledge: Deep understanding of the global media landscape, audience measurement, B2B, or PR tech.
  • Exceptional Writing & Communication: A portfolio that proves you can write with heart, authority, and clarity, and can guide others to do the same.
  • Analytically Minded: You don’t just write what you’re told; you look at the data and ask, "What’s the story here?"
  • Versatile: You can pivot from a punchy 15-word LinkedIn ad to a 2,000-word technical deep dive without losing your mind (or your voice).
  • Bachelor’s degree in Journalism, English Literature, Strategic Communication, Marketing or equivalent experience; advanced degree or specialized certifications preferred.

Benefits

  • health & wellness plans
  • 401(k) retirement coupled with a Nielsen match
  • a generous paid time off policy
  • company provided car for those who qualify
  • if eligible, a discretionary incentive/bonus

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