• Own the backbone of how Sales, Marketing, Customer Success, Deal Desk, and Finance operate: CRM, integrations, GTM systems, and the data and automation that tie everything together • Design scalable data structures, objects, workflows, and automation aligned to current and future GTM strategies • Lead the GTM-wide systems roadmap with the Systems Architect • Oversee governance and configuration across HubSpot and connected GTM tools • Build and maintain a data governance framework spanning lifecycle stages, routing, ARR mechanics, property standards, deduplication, enrichment, and hygiene • Own the AI roadmap for GTM systems, including HubSpot AI and native AI capabilities in connected tools • Architect lifecycle automation, routing, attribution, and pipeline mechanics that reflect real-world GTM behavior • Manage and develop the GTM Systems Architect, providing prioritization, feedback, and technical oversight