• Lead the development and execution of a long-term marketing operations strategy • Lead the use of data, analytics, automation, and AI enabled capabilities to improve targeting, personalization, forecasting, and decision making • Provide executive oversight of performance marketing operations, marketing technology platforms, CRM and automation integrations, analytics, and UX optimization • Establish and maintain governance frameworks and workflow standards • Lead marketing insights functions to deliver actionable recommendations on channel mix, spend allocation, conversion improvement, and pipeline performance • Serve as a strategic operating partner to Enrollment leadership • Own the marketing operations and media budget • Manage vendor and agency relationships • Attract, develop, and lead a high performing marketing operations organization.