Solve Package Management Permanently
Director, Audience and Measurement, Go-to-Market
Location
United States
Posted
9 days ago
Salary
$173K - $189K / year
No structured requirement data.
Job Description
- Lead Strategy & Execution: Develop and execute Fetch’s go to market strategy for our programmatic audience and data measurement products.
- Sales Enablement: Partner with Sales, Marketing to develop compelling materials (e.g., pitch decks, one-pagers, case studies, and sales enablement assets) that clearly articulate the product’s value proposition, audience capabilities, and measurement impact to prospective clients.
- Cross-functional Collaboration: Partner with Product and Tech to prioritize, buy and build solutions that drive customer delight.
- KPI Definition & Performance Tracking: Define KPIs, and adjust strategies based on data-driven insights to optimize customer experience and monetization.
- Consumer Insights & Market Trends: Leverage market and competitive research to identify opportunities, refine strategies, and stay competitive.
- Launch & Innovation Management: Drive end-to-end go-to-market execution, piloting new capabilities, gathering market feedback, and iterating quickly to scale high-impact solutions.
- 8+ years of professional experience, working with cross-functional partners.
- Strategic Leader: Ability to develop and execute end-to-end go-to-market strategies, aligning Product, Marketing, Sales around clear positioning, launch plans, and adoption goals.
- Audience & Measurement Fluency: Strong understanding of audience segmentation, activation strategies, attribution methodologies, incrementality testing, and performance KPIs, with the ability to translate technical capabilities into business impact.
- Excellent Execution Skills: Experience structuring beta programs, gathering feedback, refining positioning, and scaling new capabilities while tracking adoption, revenue impact, and performance metrics.
- Data-driven Storytelling: Skilled at converting complex measurement outputs into compelling narratives, sales enablement materials, internal training, and executive-ready presentations.
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