• Own end-to-end product marketing strategy across all three lines of business • Develop clear, differentiated positioning and messaging frameworks by product, segment, and persona • Lead GTM strategy and execution for new products and major releases • Own pricing and packaging strategy across the platform in partnership with Product, Finance, Sales, and RevOps • Create high-impact enablement assets including pitch decks, solution briefs, battlecards, demo narratives, and value tools • Establish a strong voice-of-customer and voice-of-market discipline • Lead, coach, and develop a small, high-performing product marketing team.