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Role Description

As Tilt's Senior Growth Marketer focused on Upper Funnel acquisition, you will establish and lead the brand response marketing function - a strategic priority as the company prepares to make significant investment in upper-funnel channels. You will own the media strategy and execution across connected TV (CTV), YouTube, and additional top-funnel platforms, while developing robust measurement frameworks that clearly link brand investments to tangible business outcomes. This role offers a unique opportunity to define a new capability within a rapidly growing fintech company and influence how millions of people engage with Tilt.

How You'll Make an Impact

• Own upper-funnel go-to-market media strategy.
• Design, launch, and iteratively optimize campaigns across CTV, YouTube, and other top-funnel channels.
• Advance measurement rigor.
• Create methodologies that demonstrate causal connections between brand spend and revenue incrementality.
• Incorporate advanced approaches to measure touchpoint influence.
• Help design and measure optimized brand marketing funnel touch-points.
• Optimize budget allocation.
• Provide data-informed guidance on deploying and refining a significant upper-funnel budget.
• Collaborate on brand narrative development.
• Partner closely with brand and creative teams to ensure campaigns authentically reflect Tilt's mission.
• Communicate insights effectively to leadership.
• Translate upper-funnel campaign results into core business terms.
• Build a scalable capability.
• Establish enduring processes, playbooks, and standards to support efficient upper-funnel operations.

Qualifications

• 6+ years in growth marketing, with a meaningful portion leading upper-funnel marketing (CTV, YouTube, etc).
• Background from an upper-funnel ad platform (Google/YouTube, Meta, Amazon Ads, Roku, Microsoft), a performance-oriented agency, or a company running substantial brand marketing investment.
• Hands-on experience managing TV and/or CTV campaigns — from planning and buying through optimization and reporting.
• Proven ability to measure ROAS and incrementality in channels where direct attribution is limited.
• Deep familiarity with upper-funnel platform capabilities — particularly YouTube and CTV.
• Strategic thinker and doer: you've led upper-funnel strategy and can define a point of view, influence stakeholders, and execute against it.
• Experience with analytics tools like Google Analytics and Amplitude; SQL is a plus.
• Don’t meet every qualification? We care about potential over your past.

Benefits

• Virtual-first teamwork: Collaborate across 14 countries, 12 time zones, and counting.
• Competitive pay: Reflects our belief in potential with competitive compensation packages and generous equity.
• Complete support: Flexible health plans at every premium level, with substantial subsidies.
• Visibility: Direct exposure to our leadership team.
• Paid global onsites: Gather twice yearly for shared experiences.
• Impact is recognized: Growth opportunities follow your contributions.

The Tilt Way

We're looking for people who chase excellence and impact. Those who stand behind their work, celebrating the wins and learning from the missteps equally. We foster an environment where every voice is valued and mutual respect is non-negotiable. Join us in building the credit system that people deserve.