• Lead a core pillar of our product organization, Product Content, to drive patient behavior, enabling treatment engagement and patient retention. • Map the content journey across all patient, caregiver, and provider touchpoints (including microcopy, onboarding flows, in-app messaging, automated notifications, behavioral nudges, educational modules, and clinical documentation) to drive treatment engagement, ensure clinical appropriateness, and align with brand guidelines. • Build and maintain a content design system that provides guidelines for tone, voice, terminology, and consistency across the treatment journey to meet the needs of diverse demographics, including varying age groups, cultural backgrounds, and levels of health literacy. • Build and oversee the systems, tools, and workflows that allow content to be deployed efficiently across multiple platforms. • Partner with Clinical Programs to translate evidence-based protocols into engaging, accessible digital content and to pioneer new ways of delivering treatment through digital interventions and behavioral science. • Partner with Product Management and Product Designers to influence the product roadmap and UI/UX through a "content-first" design lens. • Use qualitative research and data analytics to measure the impact of content on patient engagement and clinical outcomes; Refine strategy and improve messaging to drive business objectives. • Recruit, mentor, and lead a small but mighty team of content designers and operators, fostering a culture of excellence, empathy, and data-driven iteration.