• Build, lead, and inspire a high-performing team of data scientists and analytics engineers. • Foster strong, collaborative partnerships with key stakeholders across Product, Engineering, and GTM teams. • Define and execute a team charter and measurement roadmap that scales with the business—prioritizing high-impact initiatives, product integrations, and standardized post-campaign reporting capabilities. • Act as a bridge between technical and commercial teams, bringing deep understanding of the ads ecosystem—including how CTV campaigns are served, measured, and optimized—to shape both product features and go-to-market narratives. • Oversee integration and validation of third-party measurement partners, ensuring accuracy, consistency, and interoperability with internal systems while evaluating when first-party solutions provide differentiated value. • Ensure the delivery of consistently high-quality, statistically rigorous measurement outputs, including campaign lift results, incrementality experiments, and actionable insights that influence product direction and client strategies. • Champion clarity in reporting and visualization, guiding the development of self-serve dashboards, post-campaign wrap reports, and executive summaries that resonate with both technical and non-technical audiences.