Swoop logo
Swoop

Transforming Omnichannel

Director of CRM and Lifecycle Marketing

Customer Success ManagerCustomer SuccessFull TimeRemoteLeadTeam 51-200Since 2011H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

7 days ago

Salary

$155K - $175K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

• Own the end-to-end lifecycle roadmap for member retention • Execute automated member journeys tailored to different segments • Implement AI tools for engagement and business value maximization • Partner with cross-functional teams to align messaging • Lead A/B testing for content and engagement metrics • Establish and track KPIs, presenting insights to leadership • Oversee the CRM marketing ecosystem and team mentoring

Job Requirements

  • 8+ years in CRM, lifecycle, or retention marketing
  • At least 2 years in a leadership role
  • Deep expertise in messaging automation platforms (Iterable, Twilio SendGrid preferred)
  • Familiarity with HTML/templating (Liquid/Handlebars)
  • Exceptional writing and presentation skills
  • Passion for helping people with chronic conditions

Benefits

  • Professional growth opportunities
  • Flexible work arrangements
  • Innovation culture

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