• Partner with the Head of Communications & Brand Innovation to execute against overarching narrative, positioning, and brand goals. • Translate strategic direction into cohesive, cross-functional communications campaigns spanning earned media, analyst engagement, influencer strategy, content, and social amplification. • Ensure daily momentum against established objectives while identifying creative ways to elevate impact. • Collaborate closely with Content, Social, Product Marketing, Demand Gen, and GTM teams to deliver integrated storytelling across channels. • Lead development and execution of Socure’s media relations strategy across business, technology, fintech, cybersecurity, and trade press. • Cultivate and maintain strong relationships with top-tier journalists and editors. • Manage external communications calendar and day to day priorities to ensure editorial priorities are balanced against business goals. • Write and review press releases, media pitches, executive briefing materials, bylines, and thought leadership content. • Proactively identify opportunities to insert Socure into breaking industry news cycles using proprietary data, fraud insights, and trend analysis. • Manage PR agency relationships to ensure alignment with strategic priorities and measurable performance. • Own day-to-day analyst relations strategy and execution, including proactive briefings and relationship management. • Drive strategy and preparation for Gartner Magic Quadrant and other key industry evaluations, this includes developing a POV on our submission and running point on project management across the organization. • Build strong relationships with established analyst firms (Gartner, Forrester, Liminal, etc.) as well as emerging analyst voices and independent influencers shaping the identity and fraud landscape. • Develop compelling positioning narratives and briefing materials that accurately reflect Socure’s innovation and differentiation. • Monitor analyst coverage and sentiment, ensuring strong message pull-through and competitive positioning. • Develop and grow an ecosystem of industry influencers, fintech voices, cybersecurity thought leaders, and emerging digital trust commentators. • Build long-term influencer engagement strategies that extend beyond traditional media. • Create scalable community-building initiatives that position Socure at the center of identity, fraud, and digital trust conversations. • Partner with executives to elevate visibility through tier 1 media, keynote opportunities, podcasts, and industry panels. • Translate complex AI/ML-driven identity models and fraud prevention technologies into accessible, authoritative narratives. • Support executive communications that position Socure leadership as category-defining voices. • Lead execution of crisis communications plans in partnership with Legal and executive leadership. • Maintain readiness playbooks and ensure proactive reputation management. • Define and track KPIs across PR, AR, and influencer initiatives. • Analyze media quality, share of voice, analyst positioning, and campaign impact. • Deliver clear reporting on performance and ROI, optimizing programs accordingly.