• Own the architecture and evolution of automation workflows across Salesforce, Clay, LeanData, Gong, and Outreach to support outbound prospecting, enrichment, lead routing, and lifecycle management. • Design and operationalize AI-driven enrichment workflows in Clay, including custom prompt logic to extract relevant data from SMB websites where traditional data sources are limited. • Define and implement GPT-driven outbound personalization frameworks that improve seller efficiency and increase demos per rep. • Design and maintain integrations across Salesforce, Clay, LeanData, Gong, Outreach, and related GTM systems to ensure accurate, real-time data flow and long-term scalability. • Collaborate with Sales Ops and Marketing Ops to improve routing logic, enrichment standards, and scoring frameworks that support a scaling GTM organization. • Leverage Gong transcripts and conversation data to automate call insights into Salesforce, improving handoffs and cross-functional visibility. • Identify manual processes across the GTM motion and automate them to reduce rep lift and accelerate execution. • Own monitoring, alerting, and error handling for integration workflows, ensuring system reliability and performance. • Define governance standards for enrichment, routing, and data hygiene in partnership with Revenue Operations. • Partner with Revenue Enablement to automate call scoring and enable scalable coaching insights for leadership. • Support rollout and adoption of new workflows by documenting processes, creating SOPs, and recording Loom walkthroughs. • Proactively surface automation opportunities tied to measurable improvements in SDR productivity, enrichment coverage, and pipeline generation.