Navient logo
Navient

We simplify complex programs and help millions of people achieve success.

Lifecycle Marketing Manager – In-School Lending

MarketingMarketingFull TimeRemoteSeniorTeam 5,001-10,000Since 2014H1B SponsorCompany SiteLinkedIn

Location

Virginia

Posted

51 days ago

Salary

Not specified

Seniority

Senior

Bachelor Degree5 yrs expExperience acceptedEnglishTableau

Job Description

• Own end-to-end execution of lifecycle marketing campaigns within the Braze platform • Build and manage Braze Canvas journeys, including entry criteria, event-based triggers, decision splits, personalization logic, and suppression rules • Partner with Marketing Operations and Data teams to ensure accurate event instrumentation, data flow, and campaign eligibility logic • Execute campaign QA (content, targeting, timing, links, tracking parameters, compliance requirements) prior to launch • Manage campaign deployment schedules, throttling, and frequency controls to protect customer experience and deliverability • Implement and monitor A/B and multivariate tests directly within Braze, ensuring statistical rigor and clean readouts • Troubleshoot execution issues (data discrepancies, delivery failures, journey logic) and resolve quickly with cross-functional partners • Ensure all executions meet legal, regulatory, and brand standards

Job Requirements

  • Bachelor’s Degree Marketing or other related field of study
  • 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
  • 3+ years of experience developing lifecycle/CRM engagement programs
  • Experience developing marketing plans to drive financial and customer experience objectives
  • Extensive knowledge of next-generation ESPs - Braze preferred
  • Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
  • Strong project management skills and experience with tools such as Jira, Workfront, Basecamp, or Mavenlink

Benefits

  • Professional development opportunities
  • Flexible work arrangements
  • Health insurance
  • Paid time off

Related Categories

Related Job Pages

More Marketing Jobs

Part TimeRemoteTeam ,Since 2013H1B No Sponsor

External Relations Marketing Assistant managing donor data and communications

United States
Penn Mutual logo

Internal Marketing Representative

Penn Mutual

Helping people get stronger is a pretty good business to be in.

Marketing51 days ago
Full TimeRemoteTeam 1,001-5,000Since 1847H1B Sponsor

Internal Marketing Representative supporting sales through financial professional engagement

United States
$60K / year
Garver logo

Proposal Coordinator

Garver

Founded in 1919, Garver is an employee-owned engineering, planning, and environmental services firm focused on aviation, transportation, buildings, federal, water and wastewater services; surveying; advisory services; and construction engineering and inspection. In the top 100 of Engineering News-Record’s Top 500 Design Firms list, with more than 1,400 employees, Garver provides an exceptional level of client service that reflects our people-first culture, which has achieved Zweig Group Best Firm to Work For Legacy Status. Garver is committed to providing equal employment opportunities to all applicants and employees. Our employment practices are based upon an individual's capabilities and qualifications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other category protected by law.

Marketing51 days ago
Full TimeRemote

Garver’s Buildings team seeks an experienced Proposal Coordinator to lead client‑focused proposal development and support pursuit and business development strategies. This role manages the creation of high‑quality proposals, presentations, and marketing materials while ensuring a...

United States
Rain Technologies logo

Event Marketing Manager

Rain Technologies

Rain is filled with people with a deeply rooted passion for our mission, who embrace diversity throughout our global team, and grow personally and professionally. We own what we do and let data guide our actions while working quickly and adapting to new challenges every day.

Marketing51 days ago
Full TimeRemote

As our Event Marketing Manager, you will be the operational heartbeat of our physical and virtual brand presence. We are evolving from a "point solution" for earned wage access into a comprehensive financial health platform, and you will be responsible for bringing this narrative...

United States