• Define and evolve Highlight’s product positioning and market narrative • Translate complex product capabilities into clear customer value • Develop messaging frameworks for core ICPs and buyer personas • Maintain competitive positioning and differentiation in the market • Lead messaging and go-to-market planning for product launches and feature releases • Partner with Product and Demand Generation to ensure new capabilities are successfully introduced to the market • Develop launch plans that align across Sales, Marketing, and Customer Success • Own and continuously evolve Highlight’s core pitch narrative • Develop sales enablement materials, including Sales decks, Competitive battlecards, Objection handling frameworks and Use case messaging • Work closely with the Revenue team to refine messaging based on real sales conversations • Map messaging and content across the full customer journey • Translate customer insights, feedback, and research into compelling stories and positioning • Help the organization better understand how customers evaluate and purchase Highlight • Develop case studies, customer stories, and outcome-driven narratives • Turn product insights and research outcomes into clear value messaging • Support thought leadership and educational initiatives that position Highlight as a category leader