• Taking inbound and making outbound calls to acquire new customers (past business accounts and generating leads for new accounts), increase invoice sales, and retain current volume while building long term relationships with those customers. • Using data to analyze, create recommended orders, and submit orders into internal order writing programs. • Ensure collaboration with customer field teams, distributor partners, as well as internal field sales representatives. • Manage and process promotional dollars, trade funds, COOP funds, and other creative ways to drive POS and consumer traffic to their customers. • Responsible for the order all the way from prospecting the business to delivery of products to the customer (take order, place the order in the system, monitoring delivery to customer OTIF, manage customer expectations and resolve any issues with both internal and external groups). • Creating & distributing marketing materials (physical & virtual forms) for customers to use in store & online to drive retail sales and consumer traffic.