• Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time • Create platform-native content, including short-form video, visuals, and storytelling posts • Develop a recognizable and consistent brand presence across social channels • Experiment with tone, format, and narrative • Monitor engagement and performance, using insights to refine content direction • Consult on executive social media strategy • Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders • Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables) • Own promotional content and campaigns to drive attendance and engagement for live webinars • Develop post-event content that extends the impact of each session well beyond the live moment, including repurposed assets across social, email, blog, and web • Build repeatable webinar series over time • Create engaging, agile, and high-impact video content across channels (LinkedIn, YouTube, short-form clips, behind-the-scenes, storytelling formats) that brings the Blackthorn brand to life • Help define how the Blackthorn brand shows up through content and media across owned channels • Translate company strategy, product value, and customer insight into clear, compelling narratives • Apply and evolve brand voice and tone through real-world content • Bring forward creative ideas, content series, and new formats — and test what resonates • Develop hypotheses around content formats, narratives, and channels • Launch experiments with clear goals and success metrics • Analyze results and turn insights into actionable recommendations • Help evolve content direction based on real-world performance