• Serve as the senior lead across insurance-focused client accounts (home, auto, and related product lines), acting as their trusted partner and business advisor • Develop and guide comprehensive digital marketing strategies that span paid media, CRM, content, and automation—with a focus on quote generation, policy sales, and customer lifetime value • Lead high-level planning meetings, campaign reviews, and growth strategy sessions with insurance clients and internal teams • Translate complex insurance business objectives and product portfolios into actionable digital strategies and communicate them clearly across creative, media, and development teams • Navigate insurance industry regulations, compliance requirements, and marketing guidelines in all strategic recommendations • Understand and optimize for insurance-specific metrics including quote-to-bind ratios, cost per policy, customer acquisition cost by product line, and lifetime value by customer segment • Actively apply AI-driven tools and techniques to optimize campaign performance, improve personalization, and streamline workflows • Lead digital campaign planning and audience targeting strategies across platforms including Meta, Google, LinkedIn, and YouTube with insurance-specific audience segmentation (homeowners, renters, auto insurance shoppers, bundle seekers, etc.) • Own the development and optimization of sophisticated customer journey strategies tailored to insurance purchase behavior—from initial awareness through quote comparison, application, binding, and policy renewal • Develop multi-touch attribution models that account for the extended consideration cycles typical in insurance purchasing decisions • Design and execute strategies for seasonal insurance marketing opportunities (moving season, back-to-school auto insurance, weather-related home insurance awareness, open enrollment periods) • Create targeting strategies that leverage life event triggers (home purchases, vehicle purchases, marriage, relocation, policy renewal dates) • Define campaign KPIs, budget allocations, and messaging priorities based on insurance product goals and advanced market insights • Oversee planning and execution of lead generation campaigns optimized for insurance quote funnels and comparison shopping behavior • Ensure campaigns align with key performance metrics across the funnel—from awareness and quote requests to policy conversion and retention • Create and present strategic campaign briefs, recommendations, and comprehensive post-campaign performance analysis with insurance-specific benchmarking • Maintain deep understanding of home and auto insurance market dynamics, competitive landscape, and consumer behavior trends • Stay current on insurance industry trends, regulatory changes, and emerging marketing best practices • Understand insurance product positioning including coverage types, policy features, pricing strategies, and competitive differentiation • Leverage knowledge of insurance shopping behaviors including multi-carrier comparison, quote aggregators, direct-to-consumer models, and agent-assisted channels • Apply expertise in insurance customer personas including first-time buyers, policy switchers, bundle seekers, and renewal customers • Develop strategies that address insurance-specific objections and decision factors (price sensitivity, coverage concerns, claims reputation, customer service quality) • Mentor other Client Strategists and Digital Account Strategists, providing strategic insight, digital-first thinking, insurance industry knowledge, and ongoing guidance • Partner with department leadership to improve internal digital tools, workflows, and collaboration between teams • Lead by example in digital best practices, strategic thinking, and insurance marketing expertise • Share insurance industry insights and best practices across the broader agency team • Guide development of sophisticated CRM campaigns including email journeys, automations, and advanced list segmentation via tools like High Level, HubSpot, or Salesforce tailored to insurance sales cycles • Design nurture sequences for insurance quote abandonment, policy renewal reminders, cross-sell opportunities (home + auto bundling), and retention campaigns • Develop re-engagement strategies for lapsed policyholders and quote non-converters • Analyze customer behavior and engagement data to provide strategic recommendations for optimization across the insurance customer lifecycle • Identify and define high-impact opportunities to improve quote-to-policy conversion, reduce abandonment, and increase multi-policy household penetration • Create CRM segmentation strategies based on policy type, coverage level, claims history, renewal timing, and household characteristics • Lead creative brief development and guide internal teams on translating advanced insurance-focused digital strategy into execution • Monitor, analyze, and collaborate to optimize campaign and account performance through advanced data-driven decision making with insurance-specific KPIs • Track performance across all digital channels using platforms like Google Analytics, Meta Business Suite, and ad platforms with custom insurance conversion tracking • Build and present comprehensive monthly performance reports with clear KPIs including cost per quote, quote-to-bind rate, cost per policy, customer lifetime value, retention rate, and strategic optimization tactics • Provide actionable insights that drive continual improvement and strategic evolution based on insurance market benchmarks • Optimize campaigns for insurance-specific conversion events including quote starts, quote completions, application submissions, and policy bindings • Build lasting client relationships rooted in digital marketing results, transparency, forward-thinking strategy, and deep insurance industry knowledge • Lead onboarding for new insurance accounts and projects to ensure strategic alignment and operational clarity • Collaborate with business development to identify growth opportunities and scope new digital initiatives within insurance and related verticals • Own revenue planning, budget tracking, and invoicing in coordination with account and project teams • Position 321 as a thought leader in insurance marketing innovation.