• Develop and execute shopper marketing strategies across key retail accounts. • Build programs that drive conversion at shelf, online PDPs, and retailer media networks. • Partner with retail team and digital team to support key retailer launches and initiatives. • Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.). • Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages. • Track and improve conversion performance across retailer.com platforms. • Plan promotional calendars in partnership with sales and finance. • Develop merchandising concepts including endcaps, displays, and retail activations. • Ensure promotional programs are aligned with brand positioning and margin goals. • Support new retail launches with strong shopper programs and storytelling. • Develop toolkits and marketing support for retail partners. • Create cross-channel campaigns that support both brand awareness and retail sell-through. • Track performance of shopper marketing initiatives and optimize programs over time. • Analyze retail media, promotional performance, and in-store execution data. • Translate insights into actionable recommendations for sales and marketing teams.