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Role Description

We are hiring a Growth Systems & Automation Specialist to audit, optimize, and evolve our marketing and sales automation engines across our tool-stack, including ActiveCampaign, Outreach, and Salesforce. This is not a campaign execution role. This is a systems ownership role.

• Analyze our existing marketing and sales automation stack, identify friction points, redesign lifecycle flows, and implement scalable improvements across acquisition, activation, conversion, and retention.
• Work closely with Marketing, Sales, Customer Success, and Product to create a coherent, data-driven GTM infrastructure.

Key Responsibilities

• Audit & Architecture:
  • Conduct a full audit of ActiveCampaign, Outreach, and Salesforce workflows.
  • Map lifecycle stages across Marketing, PLG, and Sales.
  • Identify automation gaps, redundancy, and inefficiencies.
• Automation & Lifecycle Optimization:
  • Optimize nurture sequences across lifecycle stages.
  • Improve trial onboarding and activation flows.
  • Align PLG signals with Sales triggers.
  • Implement lead scoring and routing improvements.
• Data & Insight Generation:
  • Evolve GTM performance dashboards and KPIs.
  • Analyze funnel conversion rates and leakage points.
  • Translate behavioral data into actionable improvement plans.
  • Establish feedback loops between Product and GTM.
• Continuous Improvement:
  • Propose and lead GTM optimization.
  • Improve cross-tool integration and data hygiene.
  • Partner with Revenue Operations to ensure CRM integrity.
  • Document scalable processes.

Qualifications

• 4–7+ years in B2B SaaS growth, marketing ops, or GTM engineering.
• Strong experience with PLG motion (trial conversion, lifecycle automation).
• Deep familiarity with Salesforce and marketing automation platforms.
• Experience integrating sales engagement tools (e.g., Outreach).
• Strong analytical and data modeling capability.

Personal Attributes

• Structured Systems thinker with an execution-focused mindset.
• Data-driven and hypothesis-oriented.
• Comfortable challenging existing workflows.
• Able to operate independently in a remote environment.
• Strong written and verbal communication skills in English.

Benefits

• High-impact role tied directly to revenue performance + Executive-level visibility.
• Opportunity to architect the GTM backbone of a growing SaaS platform.
• Remote-first culture with global exposure.