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Field Marketing Manager
Location
United States + 1 moreAll locations: United States, Canada
Posted
8 days ago
Salary
Not specified
Seniority
Lead
Job Description
Role Description
Meltwater is seeking a data-driven Enterprise Field Marketing Manager to support the Americas Enterprise Marketing team. You will collaborate with field marketing and sales teams to plan and execute campaigns and events that generate inbound leads, pipeline, and revenue. This position reports to the Head of Enterprise Marketing and works closely with the enterprise sales team.
- Lead and execute enterprise campaigns, events, and growth programs, coordinating assets, platforms, and cross-channel delivery.
- Serve as the campaign lead for enterprise field marketing, ensuring smooth execution and alignment with strategy.
- Support sales with assets, targeted outreach, and insights to drive new business, upsell, and cross-sell.
- Collaborate with sales, client success, design, content, and field marketing to improve workflows and campaign performance.
- Manage ABM, events, webinars, email marketing, content production, and third-party partnerships.
- Strengthen outreach and nurture programs to improve lead engagement and conversion.
- Write and refine campaign copy and support creative asset development.
- Analyze ROI and performance of Enterprise Field and ABM programs.
Qualifications
- 1+ years of B2B/SaaS marketing experience.
- Experience executing programs that drive lead generation and revenue.
- Strong communication skills and experience engaging clients or prospects.
- Ability to collaborate effectively across teams and influence shared outcomes.
- High drive, curiosity, and a continuous-learning mindset.
- Strong project management skills with the ability to prioritize and manage multiple initiatives.
- Understanding of enterprise audiences and buying cycles.
- Experience with Marketo, HubSpot, or Salesforce is a plus.
Company Description
Meltwater offers an AI-powered platform for media intelligence, social listening, and consumer insights, helping companies track and analyze data from news, social media, and other digital sources. It enables brands to monitor reputation, spot trends, and measure communication performance.
Job Requirements
- 1+ years of B2B/SaaS marketing experience.
- Experience executing programs that drive lead generation and revenue.
- Strong communication skills and experience engaging clients or prospects.
- Ability to collaborate effectively across teams and influence shared outcomes.
- High drive, curiosity, and a continuous-learning mindset.
- Strong project management skills with the ability to prioritize and manage multiple initiatives.
- Understanding of enterprise audiences and buying cycles.
- Experience with Marketo, HubSpot, or Salesforce is a plus.
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