• Drive the strategic direction, positioning, and execution of Goodyear & Bridgestone associate dealer programs to reinforce brand consistency and marketplace differentiation. • Provide category‑level expertise across the wholesale channel, ensuring the Goodyear & Bridgestone value proposition is clearly communicated and consistently delivered. • Develop and refine brand strategy, positioning, and value proposition, including brand architecture decisions – and translate business objectives into brand-building programs. • Serve as the internal champion of the brand, educating teams and reinforcing brand standards. • Build, strengthen, and manage relationships with key vendors, manufacturers, and third‑party service providers to support program execution, product availability, merchandising, and promotional initiatives. • Lead vendor relations by setting performance expectations and ensuring alignment with Goodyear & Bridgestone brand standards and program requirements. • Collaborate with manufacturing partners to optimize assortments, improve supply continuity, and enhance program competitiveness. • Develop and manage channel‑specific two‑step retailer programs, including assortment planning, merchandising strategies, promotional calendars, distributor/retailer scorecards, and third‑party provider integration. • Conduct or oversee market and customer to inform brand strategy, messaging and product positioning. • Identify opportunities for continuous improvement across programs, processes, and partner engagement. • Define KPIs for brand health, awareness, perception, and engagement. • Oversee program budgets, timelines, and operational activities to ensure efficient execution and strong ROI. • Lead training and capability-building initiatives for Goodyear & Bridgestone associates and customer teams to ensure strong program knowledge and execution excellence.