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Role Description

The Business Development Manager, Plasma Cutting – North America, is responsible for driving profitable growth, market expansion, and strategic adoption of the plasma cutting product portfolio across North America. The role owns regional business performance and aligns product strategy, go-to-market execution, customer engagement, and channel effectiveness. The position works cross-functionally and provides dotted-line leadership to Field Application Support and a dedicated Customer Service team to ensure application success and customer satisfaction.

Duties and Responsibilities

• Business & Market Strategy:
  • Develop and execute the North America plasma cutting business strategy aligned with product growth team & global portfolio objectives.
  • Identify market segments, applications, and customers with the highest growth potential.
  • Define regional value propositions and positioning based on customer and competitive insights.
• Revenue Growth & Market Performance:
  • Own regional revenue, margin, and growth targets.
  • Drive pipeline development with Sales and channel partners.
  • Monitor performance trends and recommend corrective actions.
• Field Application Support (Dotted-Line Leadership):
  • Provide prioritization and direction to field application resources.
  • Align application support deployment with key accounts and growth initiatives.
  • Support product trials, demonstrations, and technical escalations.
• Customer Service Partnership (Dotted-Line Leadership):
  • Partner with a dedicated customer service team supporting plasma cutting customers.
  • Ensure service priorities align with customer commitments and business goals.
  • Use service insights to drive continuous improvement.
• Cross-Functional Collaboration:
  • Work closely with engineering, operations, marketing, and sales to ensure successful product commercialization.
  • Lead portfolio reviews and communicate performance metrics to stakeholders.
• Customer & Competitive Insights:
  • Leads their team to conduct in-depth customer research to validate market needs and guide product improvements.
  • Track competitor activities and emerging trends.
• Accountability & Team Development:
  • Establish and monitor team and product KPIs, ensuring alignment with business goals.
  • Has shared accountability for the performance and results of the team.
  • Decisions and problem-solving are guided by policies, procedures and business plans.

Success Metrics

• Strategic Impact:
  • Category-level strategic initiatives completed (%).
• Revenue & Profitability:
  • Category revenue growth YoY (%).
  • New Product Revenue targets for portfolio.
• Customer & Market Insights:
  • Number of team-led customer interviews & research studies.
• Product Execution:
  • Adoption and execution success rate (%).
• Cross Functional Collaboration:
  • Team stakeholder alignment score.

Qualifications

• Bachelor’s degree in Engineering, Business, Marketing, or related field; MBA preferred.
• 10+ years of industry related experience in product management or portfolio strategy, ideally in a manufacturing or industrial setting.
• Strong understanding of product lifecycle management and go-to-market strategies.
• Proficiency in data analysis and financial modeling.
• Excellent communication, leadership, and project management skills.
• Remote role with ability to travel a minimum of 30% or more.

Equal Opportunity Employer

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.