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Role Description

gener8tor is seeking an experienced Digital Advertising Lead to own and scale our paid digital marketing strategy across multiple product lines and initiatives. This role will be responsible for planning, executing, and optimizing digital advertising campaigns that drive applications, leads, and awareness across gener8tor programs, including startup accelerators, gener8tor Skills workforce training programs, corporate initiatives, and more. The ideal candidate is both strategic and hands-on — someone comfortable managing campaigns directly while building the systems, reporting, and processes that support performance at scale.

• Lead the strategy, execution, and optimization of all paid digital advertising campaigns across gener8tor initiatives.
• Manage advertising across key platforms including Meta (Facebook/Instagram), Google Ads, and LinkedIn.
• Drive performance for campaigns promoting programs such as startup accelerators, workforce training (gener8tor Skills), account management initiatives, and other organizational priorities.
• Develop and manage campaign structures, audience targeting, budgets, and testing frameworks.
• Monitor and optimize campaigns for performance metrics such as cost-per-lead, application volume, and conversion rates.
• Build and maintain reporting dashboards and campaign performance analyses.
• Collaborate with marketing leadership and program teams to align advertising strategy with recruitment and growth goals.
• Work closely with creative and social teams to develop effective ad creatives and messaging.
• Identify opportunities to expand or improve paid acquisition channels and strategies.

Qualifications

• 6+ years of experience in digital marketing, preferably with agency experience.
• Proven expertise managing campaigns across Meta, Google Ads, and LinkedIn.
• Strong understanding of digital marketing operations, campaign analytics, and reporting.
• Experience optimizing campaigns for lead generation and conversions.
• Excellent written and verbal English communication skills.
• Strong analytical mindset with the ability to translate performance data into actionable insights.
• Ability to work in a fast-paced, highly independent environment while juggling multiple responsibilities.
• Entrepreneurial spirit, collaborative approach, and “no job is beneath me” mentality.

Preferred Qualifications

• Experience in venture capital, startup ecosystems, workforce development, or upskilling.
• Experience marketing programs that recruit founders, entrepreneurs, or professional learners.
• Familiarity with CRM or marketing automation systems used for lead tracking and reporting.

Company Description

gener8tor fosters innovation ecosystems through its accelerator programs, venture capital funds, and skills-based workforce initiatives. With a strong track record of supporting high-growth companies, gener8tor has expanded across the U.S. and internationally, building partnerships with governments, corporations, universities and economic development organizations to drive entrepreneurship and economic impact. gener8tor operates accelerators across 45 cities, 25 states and 3 countries, working with more than 300 startups per year. To date, gener8tor has worked with more than 2,000 startups that have cumulatively gone on to raise more than $2.9B in financing and employ more than 14,000 people.