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Role Description

We’re hiring a Growth Strategy & Performance Lead to design and execute a comprehensive go-to-market (GTM) strategy for our portfolio of digital health products. This role is ideal for someone who thrives at the intersection of GTM strategy, complex enterprise sales, and sound execution – and you are excited to turn complex and ambiguous growth challenges into durable systems.

You’ll own the strategy, research, decks, contracts, playbooks, and metrics that turn complex deal making into a repeatable, low-risk motion. Day-to-day you’ll balance between GTM strategy (ideal customer profile, pricing strategy, value proposition) and the operating backbone (templates, checklists, SLA workflows). You will partner closely with Legal, Finance, Product and Customer Success. A successful Growth Strategy & Performance Lead should be familiar with the intricacies of the pharmacy value chain and able to fill in gaps and make connections across various facets of a commercial function, sometimes with minimal information or direction.

You will report directly to the Head of Digital Health and will have significant exposure to the CEO as well as other key leaders within the organization.

Key Responsibilities

• GTM strategy
  • Partner with product leaders to define/refine commercialization strategy.
  • Craft robust value propositions with messaging and positioning frameworks to clearly articulate value of Evio’s products to potential customers.
  • Define the pricing strategy for Evio’s portfolio of digital health products with various value levers for health plans and partners.
  • Establish key performance indicators (KPIs) to contribute to product-market success.
  • Prepare materials for board meetings and brief the CEO/other executives at a minimum on a quarterly basis.
  • Develop insights on customer segments, personas, and pain points to refine GTM strategies, guide prioritization and ensure product-market fit.
• Commercial operations audit & stabilization
  • Conduct a comprehensive audit of current commercial operations and assets (e.g. prospect research, pitch decks, deal stages, handoffs, NDA/pricing flows, tracking etc.).
  • Deliver a prioritized roadmap that separates quick wins from longer-term investments.
  • Make a plan to solve high-impact pain points (for example, knowledge existing in different places, different pitch deck storylines).
• Playbooks & enablement
  • Design and operationalize standard playbooks to enable prospect research, discovery, strategic pricing, and other key sales motions.
  • Establish operating procedures to standardize pre-meeting preparation, proposals, pricing guardrails, and NDA workflows.
  • Create reusable sales assets (starter pitch decks with clean and customizable content, SOW templates, proposal checklists) to accelerate deal cycles.
  • Design clean sales decks aligned to brand standards, utilizing starter pitch decks customized to specific prospect conversations.
• Tooling & automation
  • In partnership with Head of Growth, assess tooling and automation needs for optimizing commercial operations.
  • Own the implementation plan and delivery for any tools that are selected.
• KPIs, reporting & continuous improvement
  • Develop and implement escalation rules (e.g. NDA turnaround time, pricing approvals, deck readiness) to improve deal velocity.
  • Establish and track KPIs (win rate, time-to-proposal, deal velocity), and report on these metrics monthly.
  • Use KPIs and customer feedback to iterate on strategies and improve product positioning, messaging, and pricing.
  • Incorporate input and feedback from internal partners to ensure growth is not occurring at the expense of product sustainability.
  • Run regular retrospectives on deals and drive continuous improvement based on feedback and results.
• Cross-functional partnership
  • Deal support: Collaborate with Head of Growth and executive leadership on structuring strategic deals and proposals, ensuring client solutions meet needs while aligning with Evio’s pricing and risk guardrails.
  • Operationalize processes: Partner with Legal, Finance, and Product to streamline contract and pricing workflows, reducing friction in the deal process.
  • Shadow discovery and demo meetings, converting frontline learnings from sellers into operational improvements.

Qualifications

• 5+ years in roles spanning go-to-market strategy and operations or management consulting experience at a top strategy firm with healthcare experience.
• Direct experience in healthcare or pharmacy benefits – ideally, exposure to health plans, PBMs, or payer-aligned digital health solutions.
• Demonstrated experience delivering growth outcomes in a start-up environment or within a new business unit at a large company.
• Proficient in financial modeling and analysis.
• Experience in early-stage GTM teams or startups where structure was built as you went.
• Excellent organizational and problem-solving skills, with a strategic and innovative mindset.
• Strong Power Point deck design skills and storytelling acumen.

How You Work

• Founder’s mentality: You prototype, create and iterate without waiting for permission. You jump in and get work done independently.
• Systems thinker: You break complex GTM problems into manageable pieces and design solutions with clear, structured thinking.
• Outcomes obsessed: You keep track of metrics that matter, track impact, and prioritize fixes that help achieve revenue goals.
• Resilient & pragmatic: You’re comfortable with ambiguity, willing to pivot, and choose practical, usable solutions over perfection.
• Consensus builder: You influence cross-functional stakeholders, build direct relationships, and galvanize others to action.
• Exceptional communicator: You can present complex operational changes clearly to senior leaders and go into details with functional partners.
• Detail oriented: You are detail-oriented, especially around pricing, contracts, and client-facing materials.

Bonus Points

• Advanced analytical skills.
• Experience with Confluence/Notion, Asana/Jira or similar tools for documentation and project management.
• Exposure to the Blue Cross Blue Shield (BCBS) ecosystem.

Salary Considerations

Anticipated annual base pay range: $135,000 - $170,000 plus additional variable compensation based on performance. At Evio, we’re committed to building a competitive compensation package to honor the value our teammates bring as well as attract and retain top talent that is aligned with our culture, mission and values. Compensation includes base pay (range shown) and could include other variable compensation opportunities depending on job seniority, location, and date of hire.

Benefits

• Great Health Insurance: The company pays 100% of medical, dental, and vision premiums for teammates, and 50% for dependents.
• 401K Match: Evio matches 100% of teammate contribution up to 5% of salary, subject to IRS limits.
• Time Off: We have a flexible vacation policy for teammates to unplug and recharge when you need it. There is no minimum or maximum amount of vacation allowed per year, and there is no payment in consideration for unused vacation. Vacation is to be used at your discretion, with approval of leadership.
• Parental Leave: Generous paid leave for new parents (includes birth and non-birth parents).