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Role Description

The Regional Sales Manager is responsible for owning full-cycle sales across a multi-state Midwest territory. This role focuses on:

• Developing new business
• Expanding existing accounts
• Supporting dealer partners while executing strategic territory plans

The position blends consultative, technical selling with hands-on capital equipment demonstrations. Travel averages 2–3 weeks per month.

Qualifications

• 4+ years of B2B Construction Equipment, Lifting Equipment, Material Handling equipment, or Heavy Equipment sales experience
• Equipment rental AND dealer/OEM experience
• Experience selling into construction, equipment rental, arborists, or access equipment markets
• Proven success managing large, multi-state sales territories
• Hands-on, technical selling capability with comfort operating aerial lift equipment
• Strong prospecting, negotiation, and closing skills
• Consistent, disciplined use of CRM systems (Salesforce, HubSpot, or similar)
• Excellent communication, organizational, and time management skills
• Valid driver’s license with a clean driving record
• Ability to safely tow and maneuver a truck and trailer

Requirements

• Experience with aerial lifts, hydraulic machinery, or specialty access equipment
• Background in tree care, rental, or heavy equipment environments
• MEWP certification (IPAF) or willingness to obtain
• Class A or Class B CDL
• Spanish / English bilingual

Responsibilities

• Own and manage the complete sales cycle within the South Central / West territory, from prospecting through close
• Build and execute quarterly territory plans aligned to pipeline, demos, orders, and revenue targets
• Prospect and qualify new opportunities through outbound outreach, referrals, events, and inbound leads
• Manage and grow existing customer and dealer relationships
• Conduct needs assessments and deliver tailored proposals; negotiate within established guidelines
• Safely tow, transport, and operate aerial lifts for on-site demonstrations, trainings, and customer events
• Deliver equipment and coordinate customer onboarding and MEWP training sessions
• Recruit, onboard, and support dealer and distributor partners; conduct joint pipeline reviews and co-marketing initiatives
• Maintain accurate pipeline management, forecasting, and reporting in CRM
• Gather and communicate voice-of-customer insights and competitive intelligence to internal teams
• Collaborate with service, marketing, and operations to ensure customer success
• Represent at trade shows, industry events, and internal training sessions, including limited out-of-territory travel
• Uphold company standards for safety, compliance, and brand representation