• Work in close collaboration with the VP, Content & Campaign Strategy to craft Swoop’s comprehensive social media strategy and calendar • Create relevant social posts, short-form video, and content to help Swoop build authority as the omnichannel marketing partner of choice for pharmaceutical brands • Create engaging, industry-relevant content that aligns with Swoop’s brand voice and fosters meaningful interactions with our audience • Monitor Swoop's LinkedIn engagement and messages • Lead awards roadmap and entry writing • Assist in drafting and distributing press releases • Develop and maintain relationships with industry journalists and media outlets • Monitor industry news and competitors’ and partners’ social media for opportunities for Swoop to contribute expert commentary on relevant topics • Compile actionable insights on PR, social media, and awards to create data-driven strategies • Prepare regular reports on key metrics in social media, PR, and awards for leadership and internal communications • Collaborate cross-functionally with internal teams • Support paid campaign asset development and reporting as needed