• Own North America RUO commercial performance across proteins, antibodies, small molecules, matrices, and custom services • Drive consistent execution against AOP, STRAP, and multi-year growth priorities • Design and scale a hybrid commercial model that blends: - Account Managers (relationship ownership, portfolio breadth) - Technical/Application Specialists (depth in cell therapy, organoids, immunology, spatial biology, etc.) • Align coverage models to customer buying behavior (direct, distributor, digital, custom) • Lead the evolution of role clarity, segmentation, incentives, KPIs, and operating cadence as part of the RSD transformation • Partner with Marketing, Product Management, and Channel to shift from "selling products" to "winning workflows and applications" • Ensure commercial teams are equipped to articulate scientific value, workflow fit, and customer outcomes, not just specifications • Lead the Customer Alliance Management team to deepen and expand strategic customer relationships • Partner with Cell Therapy BD and Stem Cell/Organoid BD teams to secure early-stage wins, seed future GMP demand, and enable lifecycle expansion • Oversee LATAM distribution strategy to ensure alignment with North America priorities, coverage, and execution standards • Provide commercial leadership and prioritization for Custom Services through the PMO