• Market intelligence—be the expert on our customers, who they are, how they buy, and their key buying criteria. • Understand the competitive landscape—be an expert on our competition and how they are positioned. • Collaborate with product management and Demand Generation to develop product positioning and messaging that resonates with our target buyer personas. • Understand our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. • Develop resources that support the prospect and customer journey including compelling use cases, solution briefs, demos, event presentations and website messaging. • Take the lead on partnering with Product Management and Demand Generation to bring new products and releases to the market. • Serve as a trusted leader within the organization who can effectively present the value of our solutions in webinars and at events. • Manage and support content development for sales training and sales kickoff to ensure we lead with value-driven messaging. • Partner with Product Management to report on the effectiveness of new products in the market - pipeline, closed won ARR, renewals.