• Own Inky’s outcomes end-to-end, with a near-term mandate to drive usage, retention, and repeat engagement • Design and tune core loops, incentives, and progression to maximize replayability • Obsess over the primary interaction - speed, feedback, and emotional payoff • Treat the product like a live game - ship, observe, tune, repeat • Build and evolve lifecycle systems including notifications, reactivation flows, and behavioral nudges • Use data to find drop-offs, friction, and leverage points • Partner closely with Design, Engineering, Data, and Marketing to ship fast and learn faster • Ruthlessly prioritize - if it doesn’t move engagement, it doesn’t ship • Fix bugs and papercuts that break flow or trust • Evolve mechanics to raise stakes, sharpen outcomes, and increase replayability • Capture what works and apply it beyond Inky