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Director of Product Strategy
Location
United States
Posted
4 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
As Director of Product Strategy, you will lead the development and execution of go-to-market strategies for complex software products, ensuring alignment between product roadmaps, marketing initiatives, and sales objectives. You will analyze market trends, customer needs, and competitive landscapes to define product positioning, pricing, and launch plans that maximize adoption and revenue growth. This role requires close collaboration with cross-functional teams, including Product Management, Marketing, and Sales, to drive strategic initiatives and deliver measurable business impact. You will serve as a thought partner, guiding decision-making through data-driven insights while maintaining operational excellence in product strategy execution. The position offers the opportunity to shape product direction, influence organizational priorities, and make a visible impact in a dynamic B2B software environment.
- Own and execute product go-to-market (GTM) strategies, including launch planning and market adoption initiatives.
- Develop competitive, value-based pricing and packaging strategies to optimize revenue and market penetration.
- Collaborate with Sales and Marketing leadership to support demand generation, product campaigns, and sales enablement programs.
- Conduct market research and customer analysis to inform product positioning, messaging, and GTM execution.
- Define KPIs and success metrics for product marketing initiatives; monitor performance and iterate strategies to maximize ROI.
- Act as a strategic connector across Product, Marketing, Strategy, and Sales teams to ensure organizational alignment.
- Manage and mentor team members as appropriate, ensuring execution excellence and professional growth.
Qualifications
- Bachelor’s degree in Business, Economics, Computer Science, or a related field.
- 11+ years of experience in product strategy, product marketing, or related roles within B2B software or SaaS environments.
- Proven experience leading GTM strategies for complex products, including pricing, packaging, and launch execution.
- Strong analytical skills with experience conducting market research and translating insights into actionable strategy.
- Excellent cross-functional collaboration, leadership, and communication skills with the ability to influence senior stakeholders.
- Data-driven mindset, comfortable using performance metrics to guide strategic decisions.
- Highly self-directed, adaptable, detail-oriented, and capable of managing multiple priorities simultaneously.
- Experience with customer lifecycle marketing, persona development, or sales enablement tools is a plus.
- Familiarity with contact center or workforce automation technologies is advantageous.
Benefits
- Competitive salary commensurate with experience.
- Comprehensive healthcare benefits, including medical, dental, and vision coverage.
- 401(k) plan participation with potential company matching.
- Paid time off (PTO) and company holidays.
- Flexible work arrangements, supporting remote or hybrid schedules.
- Opportunity to lead impactful strategic initiatives in a high-growth, collaborative environment.
- Professional development and growth opportunities within a dynamic B2B software organization.
Company Description
Job Requirements
- Bachelor’s degree in Business, Economics, Computer Science, or a related field.
- 11+ years of experience in product strategy, product marketing, or related roles within B2B software or SaaS environments.
- Proven experience leading GTM strategies for complex products, including pricing, packaging, and launch execution.
- Strong analytical skills with experience conducting market research and translating insights into actionable strategy.
- Excellent cross-functional collaboration, leadership, and communication skills with the ability to influence senior stakeholders.
- Data-driven mindset, comfortable using performance metrics to guide strategic decisions.
- Highly self-directed, adaptable, detail-oriented, and capable of managing multiple priorities simultaneously.
- Experience with customer lifecycle marketing, persona development, or sales enablement tools is a plus.
- Familiarity with contact center or workforce automation technologies is advantageous.
Benefits
- Competitive salary commensurate with experience.
- Comprehensive healthcare benefits, including medical, dental, and vision coverage.
- 401(k) plan participation with potential company matching.
- Paid time off (PTO) and company holidays.
- Flexible work arrangements, supporting remote or hybrid schedules.
- Opportunity to lead impactful strategic initiatives in a high-growth, collaborative environment.
- Professional development and growth opportunities within a dynamic B2B software organization.
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