• Design and lead end-to-end studies using a mix of qualitative and quantitative methods, including 1:1 interviews, usability testing, card sorting, and diary studies. • Recruit and manage participants with support of testing platforms and programs, across diverse demographics, ensuring ethical standards and data privacy (GDPR/CCPA) are maintained. • Synthesize raw data via affinity mapping, thematic analysis, quant/qual triangulation into meaningful artifacts such as personas, journey maps, and service blueprints that align with client goals. • Moderate remote and in-person sessions with a high degree of empathy and think-aloud expertise, uncovering latent user needs that go beyond surface-level feedback. • Maintain a research repository to ensure insights are searchable and reusable across different phases of the client engagement. • Translate business goals into research objectives, business analysis, KPI opportunities, or opportunity sizing, helping clients understand what they need to learn rather than just what they want to build. • Create and facilitate workshops and stakeholder interviews, including scripts and guides, and findings to align internal and external teams on the research roadmap. • Deliver compelling presentations that use data storytelling and findings to influence executive-level stakeholders and justify design pivots. • Act as a subject matter expert during pitch meetings, explaining the value of research to prospective agency clients. • Collaborate with Design Leads to ensure that research findings are directly integrated into wireframes, prototypes, and final high-fidelity designs.