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Role Description

The Controller will own all day-to-day accounting operations and serve as the senior financial leader at iPromo. This is an execution-heavy leadership role focused on cleaning up the books, tightening controls, delivering a reliable close, and improving trust in the numbers. You will step into a fast-moving entrepreneurial environment, create order out of complexity, and build scalable processes. The ideal candidate has deep experience in a hard goods or physical products B2B distribution business and understands the financial nuances of inventory management, COGS tracking, vendor payables, sales commissions, and margin analysis in a product-based company.

Key Responsibilities

• Financial Reporting & Close: Own the monthly, quarterly, and annual close process. Prepare accurate financial statements (P&L, balance sheet, cash flow) with variance analysis and KPI commentary for the CEO.
• General Ledger & Accounting Operations: Manage all GL activity, journal entries, reconciliations, and chart of accounts. Ensure GAAP compliance across all transactions.
• Accounts Payable & Vendor Management: Oversee AP to ensure timely and accurate payment of supplier invoices, manage vendor terms and credit, and reconcile vendor statements. Experience managing a large, diverse supplier base (hard goods, apparel, print) is essential.
• Accounts Receivable & Collections: Supervise AR, monitor aging, and drive collections strategy. Manage customer credit policies and work cross-functionally with sales leadership to resolve disputed invoices and chargebacks.
• Inventory & COGS Accounting: Maintain accurate inventory valuation, track landed costs, manage write-downs, and ensure COGS is properly allocated across product categories. Partner with operations (VP of Operations) on inventory reconciliation and warehouse accounting.
• Sales Commission Accounting: Calculate, verify, and process monthly sales commissions for a growing sales team. Audit commission reports for accuracy against quota plans and comp structures.
• Cash Flow & Treasury: Manage daily cash position, forecast cash flow, and optimize working capital. Monitor banking relationships, credit facilities, and payment processing (Stripe, wire transfers, ACH).
• Tax & Compliance: Coordinate with external CPA firm on federal and state income tax filings, sales tax compliance across multiple jurisdictions, and annual audit/review. Manage any IRS correspondence or audits.
• Budgeting & Forecasting: Partner with the CEO to build and maintain the annual operating budget. Provide rolling forecasts and scenario modeling to support hiring, revenue, and margin targets.
• Systems & Process Improvement: Evaluate and improve financial systems and workflows. Experience with or willingness to implement ERP, accounting software (QuickBooks, NetSuite, or similar), and integration with CRM (HubSpot) and eCommerce platforms.
• Internal Controls: Establish and enforce internal controls, approval workflows, and segregation of duties appropriate for a scaling business.
• Cleanup & Process Gaps: Identify weak controls, broken processes, and operational risk across the accounting function and fix them. Bring structure, visibility, and accountability to areas that need it.

Qualifications

• Bachelor's degree in Accounting, Finance, or related field. CPA strongly preferred.
• 7+ years of progressive accounting experience, with at least 3 years in a Controller or Assistant Controller role.
• Mandatory: Experience in a hard goods, physical products, or B2B distribution business. You must understand inventory accounting, landed cost calculations, vendor/supplier payment cycles, and product-based margin analysis. Promotional products, packaging, consumer goods, or industrial distribution experience is ideal.
• Expert-level knowledge of GAAP, financial reporting, and multi-entity or multi-state tax compliance.
• Strong command of Excel/Google Sheets for financial modeling, commission calculations, and data analysis.
• Experience managing AP/AR functions and a large vendor ecosystem (100+ suppliers).
• Proven ability to build or improve financial processes in a fast-growing, entrepreneurial environment.
• Track record of cleaning up messy or broken accounting processes and turning them into repeatable, reliable operating rhythms.
• Excellent communication skills with the ability to translate financial data into business insights for a non-finance CEO.

Preferred Qualifications

• CPA designation (active or inactive).
• Experience in the promotional products industry or adjacent sectors (branded merchandise, print, packaging, corporate gifting).
• Familiarity with HubSpot, Stripe, and eCommerce platform financials.
• Experience supporting a rapidly scaling sales organization (commission structures, quota modeling, headcount planning).
• Background in government contract accounting or RFP-based business is a plus.
• Experience with ERP implementation or migration (QuickBooks to NetSuite or similar).
• Hands-on comfort with AI tools and automation for finance workflows.

Benefits

• Competitive base salary [100,000$-135,000$] plus annual bonus opportunity.
• 100% remote work environment (permanent).
• Direct partnership with the CEO in a high-impact, high-visibility role.
• Opportunity to build the finance function from the ground up at a company in aggressive growth mode.
• Health, dental, and vision benefits.
• PTO and paid holidays.