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Role Description

SocialPilot is looking for an experienced SEO Manager (5+ years) to join our team. You’ll own and scale our organic growth engine with a clear business focus: drive more qualified trials and demo bookings through SEO, while strengthening category authority and improving visibility across AI-driven discovery (LLMs / AI search experiences). As our online presence is extremely important to business growth, this role will play a major part in shaping how customers discover SocialPilot — and how effectively we convert that demand into product adoption.

What you will achieve

• Grow qualified trials and demo bookings from organic search in a predictable, compounding way
• Improve performance of high-intent organic entry points (comparisons, alternatives, integrations, agency/SMB workflows, etc.)
• Establish clarity and execution velocity through a strong SEO operating system
• Strengthen SocialPilot’s brand/category authority and visibility in AI-powered search/LLM answers
• Support organic growth in Europe by improving rankings and performance in priority European markets

What you will do (Key responsibilities)

• Lead the entire SEO initiatives, strategy and SEO team for SocialPilot with outcomes tied to trials and demo bookings (not just traffic)
• Develop and execute SEO roadmaps to drive sustainable organic growth across on-page, content, technical, and authority-building efforts
• Own SEO process creation and deliverables, including (but not limited to): keyword research and clustering, content briefs and refresh plans, on-page improvements, technical audits, backlinking/authority initiatives, and internal linking
• Build clear reporting and weekly visibility on what’s working, what’s not, and what’s next, connecting SEO work to signups/trials, conversion rates, and funnel performance
• Work closely with the Content Manager and writers to define content strategy/calendar based on SEO opportunities, user intent, and business priorities
• Stay on top of SEO trends, algorithm changes, and the evolving search landscape — including AI-driven discovery — and translate them into practical, measurable action plans
• Apply solid marketing fundamentals to identify conversion bottlenecks and run experiments to improve conversion across the funnel (SERP → landing page → signup/trial)
• Maintain effective communication with leadership and cross-functional teams on progress, blockers, and priorities to hit KPIs
• Mentor and raise the bar for the SEO function by setting standards for quality, execution, and accountability
• Build and leverage AI + automation workflows to scale SEO operations (e.g., audits, reporting, content refresh workflows, internal linking suggestions, SERP monitoring), improving execution speed and consistency

Qualifications

• 5+ years’ experience working specifically in SEO
• You do not live only inside Ahrefs/SEO tools — you understand business objectives and how SEO drives growth outcomes
• Strong understanding of user intent and its alignment with content quality and conversion
• Experience planning, implementing, and reporting a revenue-led SEO strategy (SaaS experience is a plus)
• Experience working with a content team in an SEO capacity — creating briefs, improving quality, running refresh programs, and building repeatable workflows
• Proficient with tools like Google Analytics (GA4), Google Search Console, Google Tag Manager, Ahrefs/Semrush, Mixpanel, and marketing automation tools
• Solid understanding of marketing fundamentals to consistently identify & run experiments improving conversion rates across different parts of the funnel
• Hands-on experience using AI and automation to improve SEO productivity and decision-making
• Strong analytics and tracking mindset, comfortable working with product analytics to connect SEO activity to outcomes
• Strong project management skills: can lead cross-functional collaboration, prioritize high-impact work, and drive complex projects to completion
• Practical approach to improving visibility in AI/LLM-driven search experiences (measurable, not hype)

Bonus points if you have:

• Experience supporting SEO growth in European markets (international expansion exposure)
• Built personal/team automation for SEO (scripts, templates, dashboards, automated QA checks) that improved velocity or quality

Company Description

SocialPilot helps 12,000+ SMBs and agencies publish, analyze, and manage their social media effortlessly. We're a bootstrapped, profitable, and fast-growing B2B SaaS company based in India — recently nominated for the Economic Times Startup Awards in the Bootstrap category.

Our Impact So Far

• 12,000+ global customers
• 5B+ social media posts published
• Consistently ranked as a Leader by G2, Capterra, TrustRadius
• Recognized as one of India’s Top 10 Bootstrapped Startups
• Certified as a Great Place to Work™

Why You’ll Love Working Here

• Transparent culture: Full visibility into strategy, performance, and goals
• No micromanagement: Full ownership and accountability of your work
• Learning & growth: Personalized learning plans and professional development support
• Amazing team: Collaborate with top talent from world-class backgrounds
• Top-notch benefits: Health coverage, wellness initiatives, and more
• Open door policy: No hierarchy. Just open conversations.
• Modern workspace: Zen-inspired, well-equipped office space for in-office collaboration

Join us and shape the future of social media marketing — one product decision at a time. 👉 Apply now and be part of our journey!