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Role Description

The Paid Media Director leads Bryant & Stratton College’s paid media strategy across all digital and traditional channels, ensuring investments are efficient, data-driven, and aligned with enrollment and brand objectives. This role provides strategic oversight, accountability, and continuous optimization to maximize impact and return on marketing spend.

The Paid Media Director will help shape and execute our performance marketing strategies. You’ll drive growth that increases new student acquisition by:

• Optimizing our media mix
• Testing into new media channels
• Running structured experimentation across ads, audiences, and landing experiences to improve conversion and lead quality

This individual will play a key role in advancing our paid media programs by using data and audience insights to drive smarter investment decisions.

The ideal candidate combines strong analytical skills with creative problem-solving to plan, launch, and continually improve campaigns across multiple paid channels. They are proficient in:

• Digital marketing
• Ad and marketing technology platforms
• Measurement frameworks (e.g., attribution, incrementality)
• Data integrations required to turn media signals into actionable insights

They are an experienced performance marketer with a successful track record of using paid media to generate qualified leads and drive measurable business outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• Platform or analytics certifications preferred (e.g., Google Ads, GA4, Meta, etc.)
• 7+ years of progressive experience in paid media management
• Demonstrated success in scaling paid media programs
• Expertise in ad and marketing technology platforms
• Strong analytical skills with proficiency in data tools
• Experience managing budgets of $10M+ annually
• Proven ability in agency and vendor management
• Hands-on expertise across SEM, paid social, PPL/lead aggregators, and programmatic/DSP
• Contribute to a culture of experimentation, learning, and rapid iteration
• Stay informed on industry trends, competitive benchmarks, and best practices in performance marketing

Requirements

• Develop and lead the paid media strategy and roadmap across paid channels
• Partner with System Marketing Director to translate annual paid enrollment targets into actionable media strategies
• Establish a disciplined test-and-learn roadmap
• Lead media and creative testing to identify what drives performance
• Provide guidance and support for local media buys
• Identify and evaluate emerging media opportunities and technologies
• Own forecasting, budget allocation, invoice processing, and in-term pacing
• Continuously evaluate performance through a full-funnel lens
• Partner with Institutional Research and Analytics team for reliable tracking and data integrity
• Serve as day-to-day contact between Bryant & Stratton College and paid media agency partners
• Support vendor selection, contract/SOW development, and ongoing performance evaluation
• Ensure all media and creative adheres to compliance standards

Benefits

• Starting Salary Range: $140,000 - 150,000 per year
• Compensation information provided during the interview process

Company Description

Bryant & Stratton College is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.