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Role Description

Under the leadership of the Director of US Brand Marketing, Senior Manager of Brand Marketing (Core) is responsible for overall P&L management, marketing strategy development, plan execution and ongoing management of Sea Cuisine and C.Wirthy portfolios. This role will collaborate heavily with multiple cross-functional teams towards the creation of core innovation and marketing support plans designed to drive business growth and profitability. Additionally, this position will manage a Brand Manager.

• Lead the development and growth of the Sea Cuisine and C.Wirthy brands, driving share within US Retail.
• Actively manage and demonstrate accountability for the assigned product portfolio and financial performance including topline growth and margin management.
• Partner with demand planning, finance, sales, and supply chain to develop the forecast, optimize monthly, and manage operational issues for the franchise.
• Own development of strategic brand plans and share-out with broader sales team and senior leadership.
• Lead core innovation development and execution for the brand, comprehensive of cross-functional team management, commercialization, go-to-market strategy, sell-in materials and associated support plan.
• Own marketing budget and planning of marketing activation, including agency briefing, development, execution and analysis of advertising and promotional activities to build awareness, attract buyers and grow sales; drive yearly improvement in ROI.
• Conduct competitive analysis and maintain an external focus, monitoring the activities and developments of competing organizations; make recommendations based on findings.
• Regularly review and analyze sales results (IRI, customer, internal research and financials) to management of current portfolio, as well as future business opportunities for the brand.
• Present key updates and findings to senior leadership, sales and other functions.
• Be a brand evangelist within the organization, offering support to the sales team and other cross-functional partners toward growing the portfolio.

Qualifications

• 5+ years of progressive work experience in brand or product marketing
• MBA preferred; Bachelor’s degree in related field required (business administration, marketing, advertising, psychology, communications, economics, statistics, etc.)
• Demonstrated success in consumer-centric brand strategies, including product launches and execution of sales and marketing/advertising activation
• Strong working knowledge of fundamental marketing constructs and frameworks that is evident through past accomplishments
• Experience with pricing, sales, ecommerce, search, social, trade, insights, research and development, category management, media, and other related functions is preferred
• Ability to work cross-functionally, build and maintain lasting relationships with corporate departments, key business partners, agencies, and customers
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
• Demonstrated ability to mine insights from large amounts of data, multiple data sources
• Excellent written and verbal communication skills
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
• High attention to detail and quality standards
• Proficiency in IRI, MS Excel and MS PowerPoint

Requirements

• Travel to High Liner Foods offices and plants within the US, and occasionally Canada will be required.
• Travel to customers and company meetings may be required.

Direct Reports

• 1 direct report

Benefits

• Competitive Salary
• Health, dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment