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Role Description

The Senior Manager for Sports Illustrated Swimsuit will drive SI Swimsuit’s social media strategy with a focus on revenue-generating initiatives, branded content, and sponsor activations. This role is responsible for creating high-impact content that grows audiences, maximizes engagement, and delivers measurable ROI for partners. Working closely with Marketing, Editorial, Talent, and Partnerships teams, the Social Media Senior Manager ensures that social campaigns and on-site activations align with business objectives, strengthen sponsor relationships, and uncover new opportunities for monetization.

What You'll Do

• Develop and execute social media strategies and campaigns that drive audience growth, engagement, and monetization opportunities.
• Lead creation and execution of sponsor-related content, ensuring all activations deliver measurable value and align with partner agreements.
• Identify and support new sponsor opportunities, upsells, and integrated social campaigns to increase revenue and deepen partner relationships.
• Oversee social content production, including photos, videos, reels, stories, and copy, ensuring all content supports brand campaigns and sponsor objectives.
• Attend events, activations, and talent initiatives to capture content, execute branded integrations, and maximize sponsor visibility and ROI.

Qualifications

• At least 5 years of experience in social media, digital marketing, or brand management, ideally within the lifestyle, fashion, or media sectors.
• Proven experience with business development or revenue-driving initiatives, specifically managing branded content, sponsor activations, and revenue-generating social campaigns.
• Experience managing social media for live events, activations, or high-profile experiences.
• A track record of driving audience growth and engagement with measurable ROI across multiple social platforms.
• Experience collaborating with talent, influencers, or high-profile partners on integrated social campaigns.

Requirements

• Deep understanding of social media strategy, content creation, and platform-specific best practices.
• Proficiency in translating brand goals and sponsor agreements into measurable campaigns, with familiarity in influencer platforms, digital asset management, and content production workflows.
• Excellent project management skills, including the ability to organize multiple campaigns and timelines simultaneously.
• Strong relationship-building skills for internal and external stakeholders, supported by proficiency in analytics tools to track and report performance.

Benefits

• Flexible vacation policy
• 15 paid holidays
• Paid parental leave
• Health insurance
• 401(k) with company match

Where You'll Be

• Remote
• Frequent travel is required to support on-site events, activations, content and talent coverage.