• Oversee all paid media performance marketing efforts across display, video, mobile, and social channels. • Develop and execute strategies for user acquisition and retention through DSPs, Social Media channels and Ad Networks. • Manage and optimize media budgets across multiple brands and jurisdictions, ensuring efficient ROI across business objectives. • Lead or collaborate with the internal team and agency partners responsible for paid media buying, planning, and execution. • Develop scalable testing frameworks for creative, audience segmentation, and channel mix optimization. • Own the ad tech and attribution infrastructure from the Growth Marketing perspective, working closely with Product, MarTech, and Data Science teams. • Ensure AppsFlyer, GA4, and related tracking tools are properly configured for multi-touch attribution, deferred deep linking, and event-level optimization. • Partner with analytics and data engineering teams to ensure accurate data flow between DSPs, MMPs, and Cost-Management systems. • Maintain a strong understanding of cross-platform attribution, including Web2App, SKAN (for iOS), and server-to-server integrations. • Implement best practices for campaign tagging, tracking parameters, and privacy compliance (CCPA, GDPR). • Lead or directly execute DSP-based ad buys, ensuring effective audience targeting, creative rotation, and budget allocation. • Optimize ad network performance across Google Ads, Meta, TikTok, Viant/Adelphic, Moloco, Spotify, and other emerging channels. • Leverage first-party data and predictive modeling to improve targeting precision and lifecycle marketing. • Monitor and analyze performance metrics including LTV, ROAS, and conversion rates to drive continual improvement. • Collaborate with Product Marketing, Legal & Compliance and Creative teams to deliver high-performing campaign assets and ensure message consistency across channels. • Partner with the Affiliate and TV Ad teams to ensure cross-channel synergy, especially around attribution overlap and incremental measurement. • Serve as the main liaison for external media agencies and technology vendors, providing leadership and accountability in performance outcomes. • Provide education and mentorship to junior marketers and media analysts on DSP buying and performance optimization. • Partner with BI to maintain dashboards and reporting pipelines that track key KPIs (CPAs, LTV, ROI, incremental lift). • Build frameworks to assess creative performance, channel contribution, and ad effectiveness across jurisdictions. • Deliver regular executive updates and quarterly business reviews highlighting channel insights and growth opportunities.