• Lead retention and lifecycle marketing for GTI’s DTC brand portfolio, driving repeat purchase, engagement, and subscription performance. • Develop and optimize automated lifecycle flows, including onboarding, replenishment, churn prevention, win-back, and upsell/cross-sell programs. • Own email marketing strategy and execution within Klaviyo — including campaign planning, segmentation, creative briefing, testing, and performance reporting. • Partner with Recharge to manage subscription mechanics, improve customer experience, and reduce churn through strategic dunning and communication flows. • Collaborate with brand marketing teams (RYTHM, Señorita, and incredibles) to ensure all lifecycle initiatives align with brand tone, creative direction, and business priorities. • Work with the Senior Marketing Manager of Paid & Acquisition to connect acquisition and retention strategies, building a cohesive full-funnel customer journey. • Manage external agency relationships, overseeing campaign development, segmentation, and creative execution to ensure timely, on-brand delivery. • Analyze retention and subscription performance metrics, turning insights into actionable strategies to increase CLTV and overall retention rates. • Develop testing frameworks to refine campaign performance, messaging, cadence, and creative effectiveness. • Champion personalization and segmentation, leveraging data to deliver targeted experiences that resonate across audience cohorts. • Maintain compliance with email marketing best practices and privacy regulations. • Stay current on retention, lifecycle, and subscription marketing trends, bringing innovative ideas to improve GTI’s customer engagement and loyalty strategies.