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Role Description

This is a zero-to-one role. There is no sales team, no playbook, no inbound pipeline, and no SDR. You are building the entire commercial motion while closing deals simultaneously.

• You will source your own pipeline from trigger events: CFO, COO and VP hires at multi-unit groups, PE acquisitions of restaurant portfolios, minimum wage increases, post-audit-season budget cycles, and DOL activity.
• Run discovery, anchor value to identifiable cash exposure in the prospect's portfolio, close the audit engagement, and convert to subscription.
• The buyer is the person accountable for EBITDA, requiring financial and operating conversations with senior operators.

What You'll Own:

• Full sales cycle, end to end. No handoffs. No support structure. This is P0 for the company; you work directly with the CEO and sit on the leadership team.
• Build the outbound engine: list-building, trigger-event sourcing, Clay and Sales Navigator workflows, outreach sequences. You write your own emails.
• Run sales opportunities. Close the initial contract, coordinate delivery with the CEO, present findings, convert to subscription.
• Document everything. Every loss reason and every win pattern becomes the foundation of the playbook.
• Feed product direction. You are closer to the market than anyone.
• Hire your team once you have enough signal to know the profile.

Qualifications

• Thinks like an operator, sells like a banker, and hunts like a recruiter.
• Restaurant experience is useful but not required.
• Self-sourced, analytical, CFO/COO buyer, middle-market deal size.

Requirements

• Proven hunter with a self-generated pipeline.
• Closed middle-market deals in the $100,000 to $300,000 range.
• Sold analytical products—data, intelligence, business performance software, fintech, or workforce analytics.
• Strong written communicator, able to write specific and engaging outbound messages.
• Ability to build without infrastructure.

Benefits

• Opportunity to work directly with the CEO.
• Fast decision-making and real input on pricing, packaging, and go-to-market strategies.
• Potential for personal earnings comfortably above $220,000 due to exceeding quotas.

Company Description

Marty is built by Lavu, a 15-year restaurant technology company with +$40M ARR, deep integrations across POS, payments, labor, and back-of-house systems, and relationships in over 75 countries.

• The data infrastructure Marty runs on is already built.
• The integration ecosystem already exists.
• The operator network is already there.
• Marty is the intelligence layer on top of that infrastructure, being commercialized now for the first time.