• Lead to lease conversion • Nurture and manage leads to work them down the buying funnel and to a qualified application or leads. • Refine and maximize value proposition • Evaluate the position of a property within their market, including strengths, weaknesses, and opportunities, to craft a value proposition to increase sales. • Refine existing value propositions as needed, share with key stakeholders for consistency across marketing channels. • Track customer engagement • Maintain comprehensive records of customer interactions in the appropriate platforms to create a positive experience for internal and external customers. • Increase resident retention • Target residents with the highest propensity to renew through personalized communication strategies.