• Be proficient in our SEO and editorial guidelines: Quickly learn and apply our SEO best practices, editorial processes, and brand voice of our clients to create cohesive and compelling content. • Nerd out on research: Perform legal research (i.e., legal statutes, case law, and trial developments) to create quality articles for clients. • Deeply understand our clients: Develop a deep understanding of our client’s specific value proposition through in-depth research • Write and optimize content: Create new content and update existing pages, focusing on creating content that completely fulfills the user's intent and leads the user into the conversion funnel. • Edit and proofread: Review and edit written content for clarity, coherence, factual accuracy, and grammatical correctness and ensure content follows all brand and other guidelines. • Explain complex topics simply: Our content aims to explain complicated legalese in a way that the average individual can understand. • Stay open to feedback: Be coachable, flexible, and eager to refine your craft based on input from editors and legal experts. • Be willing to learn continuously: SEO is constantly changing, which means we have to stay on top of readings and learnings as Google and LLMs change the game. • Be comfortable working with team members virtually. The right fit will be able to work independently, but comfortable reaching out to internal team members for clarification and support when needed.