• Serve as strategic advisor to the CMO on key marketing initiatives • Lead cross-functional projects spanning marketing, sales, product, and customer success • Drive quarterly business reviews, campaign retrospectives, and strategic planning sessions • Drive strategic and operational support for Board reporting • Monitor marketing KPIs and campaign performance, identifying optimization opportunities • Facilitate and support executive-level marketing decisions and priority setting • Streamline marketing team operations and campaign execution processes • Oversee marketing technology stack optimization and integration projects • Manage marketing budget tracking, forecasting, and vendor relationship coordination with FP&A partners • Implement process improvements to increase team efficiency and campaign effectiveness • Lead marketing automation workflows and lead management optimization • Manage high-impact marketing initiatives including product launches, event strategies, and market expansion • Coordinate complex, multi-channel marketing campaigns from planning through execution • Lead marketing transformation projects such as process or program improvement or new tool implementations • Support brand refresh, messaging updates, and positioning strategy development • Directly manage, mentor, and develop a team of Marketing Operations and Analytics professionals, fostering a culture of continuous improvement. • Define the team’s roadmap and resource allocation to ensure the operations function is ahead of the business's growth needs. • Facilitate marketing team meetings, standups, and cross-functional alignment sessions • Manage internal marketing communications and team updates • Support marketing leadership development and team performance optimization • Serve as liaison between marketing and other departments on shared initiatives • Own marketing reporting infrastructure and executive dashboard development including working with enterprise data team • Conduct deep-dive analysis on campaign performance, attribution, and ROI • Support marketing spend optimization and budget allocation decisions • Lead marketing attribution modeling and measurement framework improvements • Analyze funnel performance and identify conversion optimization opportunities