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Role Description

We’re looking for a Paid Social Specialist to manage and optimize Meta campaigns for multiple brands. In this role, you’ll collaborate closely with marketing and creative teams to build campaigns that drive measurable impact and continuously improve performance. This role is ideal for someone who thrives in a fast-paced, data-driven environment and enjoys balancing campaign execution with strategic insights.

Qualifications

• 2–3+ years of Meta Ads experience (Facebook / Instagram)
• Experience managing multiple brands and $10K–$100K+ monthly ad budgets (agency experience strongly preferred)
• Proficiency with Looker Studio or similar reporting tools
• Intermediate Excel / Google Sheets skills
• Strong verbal and written English communication skills
• Ability to work EST business hours

Requirements

• Build, implement, and optimize paid social campaigns across Facebook and Instagram
• Manage and allocate advertising budgets effectively to maximize ROI
• Conduct A/B testing on creatives, copy, and audience targeting strategies
• Monitor campaign performance and provide data-driven insights and recommendations
• Collaborate with creative teams to develop engaging ad content
• Stay up to date on platform updates, trends, and paid social best practices
• Leverage audience segmentation and retargeting strategies to improve campaign performance
• Generate and present reports on key performance metrics and optimization opportunities
• Provide weekly reporting and insights, sharing recommendations with managers via Slack
• Support client presentation decks as needed
• Collaborate with broader marketing teams to align campaigns with overall strategy

Benefits

• Work with multiple brands and diverse campaigns
• Own campaign performance across Facebook and Instagram
• Collaborate with creative and strategy teams to test and scale winning ideas
• Gain exposure to high-growth accounts with significant ad budgets
• Opportunity to expand into cross-channel media and strategic planning

Who Thrives in This Role?

• Data-driven marketers who love testing and optimization
• Performance-focused specialists who enjoy scaling campaigns
• Collaborative team players who communicate clearly with stakeholders
• Curious marketers who stay ahead of paid social trends and platform changes