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Principal Product Marketing Manager, Competitive Intelligence

About This Role 

As the first dedicated Competitive Intelligence hire in the era of AI, you will be the "founding member" of the Competitive Intelligence practice at OutSystems. Sitting within the Product Marketing team, you will act as the central nervous system for market and competitor insights. 

Your mission is to translate complex technical shifts and competitor moves into actionable strategies that help our Sales team win, our Product team differentiate, and our Executive team lead. You will build the frameworks, select the tools, and establish the cadence for how we monitor and beat the competition.

Key Responsibilities 

1. Strategic Analysis & Market Monitoring

• Establish the "Intel Engine": Build and run a repeatable cadence for monitoring competitor product launches, pricing changes, marketing shifts, and financial earnings.

• Technical Deep Dives: Conduct hands-on technical assessments of competing solutions (e.g., evaluating AI capabilities, developer experience, or workflow extensibility).

• Market Trends: Track emerging shifts in [Industry - e.g., Agentic AI, Low-Code, or IDE innovation] to provide "early warning" alerts on disruptive threats or opportunities.

2. Sales Enablement & Deal Support

• The "Win" Toolkit: Create and maintain high-impact assets including Battlecards, objection-handling guides, and "Why We Win" playbooks.

• Live Deal Support: Serve as a strategic advisor on high-stakes, "must-win" deals, providing custom competitive analysis and positioning to help Sales unblock revenue.

• Win/Loss Program: Partner with Revenue Operations to lead a formal Win/Loss analysis program, identifying patterns in why we win or lose against specific rivals.

3. Cross-Functional Influence

• Messaging & Positioning: Work with the broader Product Marketing team to ensure our corporate narrative and website messaging proactively distance us from the competition.

• Executive Briefings: Deliver regular updates (monthly/quarterly) to leadership on the competitive landscape, shifting "Magic Quadrant" dynamics, and strategic recommendations.

• Product Roadmap Input: Translate competitive gaps and technical weaknesses into prioritized recommendations for the Product Management team.

Qualifications / What You Need To Succeed 

• Experience: 10+ years in Product Marketing, Competitive Strategy, or Corporate Development at a high-growth technical company (ServiceNow, Salesforce, or similar).

• The "Architect" Mindset: Proven ability to build a function from 0 to 1, including selecting tech stacks (Klue, Crayon, Salesforce integration) and defining company-wide processes.

• Technical Depth: You must be able to hold your own with Architects, Engineering, and CTO-level buyers. Experience in Agentic AI, Developer Tools, or Low-Code is a major advantage.

• Strategic Communication: Ability to take "dense technical telemetry" and boil it down into a 30-second executive summary or a high-impact "trap-setting" sales script.

• Leadership: While this is currently a team of one, you must have the presence and leadership skills to mentor cross-functional teams and eventually hire and scale the function.

The Longer Story:

Working at OutSystems

Our goal is to ensure that OutSystems is a place for bright, happy, and motivated people who share a common purpose and take pride in doing excellent work to pursue our vision of providing the AI-powered low-code development platform enterprise leaders trust to build, secure, and evolve their business applications, agents, and core systems. Our culture is focused on our core values of trust, customer success, innovation, and alignment. Our team members operate with transparency, integrity, and accountability, define success through the lens of the outcomes we deliver for our customers, push the boundaries with excellence, and work together toward our shared vision to deliver on what matters most.

What do we have to offer you?

• A company that is always growing, changing, and innovating. We challenge each other to innovate in our products, in our team, and how we use our own technology. And we give our teams space to be proactive and creative.

• Real career opportunities. We care about growth and development. Yes, vertical career progression is a possibility, but it's not the only one. From lateral moves and joining different teams to mastering specialized skills, we support your growth no matter what your goals are.

• Work colleagues that are as smart, hard-working, and driven as you. We act as one global OutSystems team, taking ownership and working together toward a shared vision.

• Disrupting the status quo is in our DNA. In fact, it’s why our company exists.

• We ask “why” a lot. It helps us connect our individual work to the bigger picture and sometimes even uncover a better way.

Are you ready for the next step in your career? Then we’d love to hear from you!

OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status or any other status protected by law.