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Novartis

Novartis is a leading global pharmaceutical and healthcare research and solutions company dedicated to improving patient lives by uncovering solutions to curren

Director – Future Field Engagement Strategy, Customer Archetypes

DirectorDirectorFull TimeRemoteLeadTeam 10,001Company Site

Location

Florida + 3 moreAll locations: Florida, New Jersey, Texas, Washington

Posted

6 days ago

Salary

$185.5K - $344.5K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

• Design and bring to life future-forward customer archetype frameworks that reflect the full complexity and evolving dynamics of the U.S. healthcare ecosystem • Shape enterprise targeting and tiering strategies that guide field deployment, engagement planning, and thoughtful resource allocation across portfolios and therapeutic areas • Continuously evolve customer segmentation approaches to stay ahead of market shifts, competitive dynamics, and emerging customer needs • Develop and apply advanced customer assessment methodologies that balance quantitative data with qualitative insight • Partner across data, insights, and commercial teams to translate healthcare data and engagement signals into actionable, enterprise-wide archetype models • Deliver bold, transformative recommendations that redefine how Novartis organizes around and engages customers • Serve as the principal architect and champion of customer archetyping, driving alignment across launch, field, and commercial strategies • Lead with integrity and accountability by ensuring all work adheres to NPC policies, the Code of Conduct, and applicable laws and regulations

Job Requirements

  • Bachelor’s degree required from 4-year college or university
  • 10+ years’ experience in customer segmentation, targeting, or go-to-market strategy within pharmaceutical, biotech, healthcare, or similarly structured industries with large, geographically dispersed teams
  • Deep expertise working with aggregated healthcare data (e.g., claims, prescribing, payer, syndicated datasets)
  • Strong understanding of the U.S. healthcare landscape, including delivery models, access dynamics, and evolving customer archetypes
  • Proven ability to turn complex data and analytics into clear, actionable recommendations within large, matrixed organizations
  • Experience designing or applying analytics-driven segmentation and data-informed strategy to shape go-to-market decisions
  • Strong collaboration and influencing skills, with a track record of partnering across analytics, strategy, field, and marketing teams
  • Exceptional strategic thinking, problem-solving, and storytelling abilities to help envision and shape future-ready engagement models.

Benefits

  • Health, life and disability benefits
  • 401(k) with company contribution and match
  • Generous time off package including vacation, personal days, holidays and other leaves
  • Performance-based cash incentive
  • Eligibility for annual equity awards

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