• Act as the ultimate steward of Huckleberry’s visual and narrative identity. Ensure our brand strategy is consistently expressed across all external touchpoints. • Lead the conceptual development of brand-led marketing campaigns. Translate marketing objectives into compelling visual stories that build trust and emotional resonance. • Architect and oversee the evolution of our brand identity. You will define the North Star for Huckleberry’s future look and feel, guiding the team through its implementation. • Provide high-level direction to the Senior Designer and external partners. Review work not just for aesthetic quality, but for strategic alignment with our brand mission. • Collaborate directly with Brand Marketing, Product, and Executive leadership to ensure the brand vision supports business goals and product innovation. • Own how the brand is perceived externally, ensuring our ethos is felt in every campaign, partnership, and piece of content.