• Serve as the lead in stewarding & executing OUAI’s global brand voice, including all campaign copy development • Serve as the in-house copy expert in developing all copy touch-points for the brand globally inclusive of both product-focused copy, as well as marketing & brand copy • Core touchpoints include: - Product copy: All PDP & retailer copy, PD romance copy, short-form product marketing copy, new product launch copy & more - Brand/Marketing copy: All campaign copy, PR mailers & notecards, OOH, print collateral, In-store VM & eventing copy, some organic social copy - Digital marketing: All Email/SMS, paid social, Amazon, DTC site • Adhere to our brand book & serve as a gatekeeper for the brand’s voice, ensuring that all external outputs meet our brand guidelines and clearly convey our DNA • Align cross-functional stakeholders (Product, Digital, Sales) on messaging for campaigns and launches, providing cohesive copy docs and fleshed out guardrails • Develop and manage the global master copy files • Lead all copy asset management - ensuring all materials are kept up-to-date, and that information is disseminated to the organization & external partners as needed • Create compelling presentations for internal stakeholders, retailer meetings, etc. to convey storytelling & brand voice • Maintain OUAI’s brand voice at retail; bringing the story of our brand and products to life in a way that’s optimal for retailers’ environments, while being at the forefront of the landscape with active research and analysis • Closely partner with digital team to develop copy across a multitude of Digital touchpoints, building copy for campaigns that cohesively amplify our messages and drive conversion