Hadley Designs

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Director of Ecommerce

EcommerceEcommerceFull TimeRemoteTeam 1-10H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

Not specified

5 yrs expEnglish

Job Description

• Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue. • Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing. • Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results. • Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets. • Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages. • Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

Job Requirements

  • You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
  • You have a proven track record growing brands beyond $20M in revenue.
  • You are deeply fluent in Meta and TikTok Ads and high velocity creative testing.
  • You are hands-on with Shopify, Klaviyo, and Postscript.
  • You understand bundles, upsells, funnels, and LTV deeply.
  • You can write, review, and optimize high-converting landing pages.
  • You are comfortable leading a remote team with clear cadences and accountability.
  • You value integrity, move fast with intention, and follow through every time.
  • Most importantly, you care about the mission. You believe learning should be fun, engaging, and screen free, and you want your work to make a real impact on families.

Benefits

  • You will have real ownership. Real trust. And real impact.
  • Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
  • You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
  • Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
  • You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.
  • You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
  • Access Josh Hadley's vast network through his podcast Ecomm Breakthrough

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