• Define how Oura sells across B2B segments and use cases — translating strategy into clear sales motions, plays, and execution models that sellers can run repeatedly and managers can coach to • Build and maintain a motion‑based enablement spine that segments can plug into without reinventing execution every time • Partner with market-led leaders (e.g., Employer Wellness, Enterprise Healthcare, Human Performance) so motions stay aligned to segment strategy and revenue goals • Turn products, bundles, pricing, and packaging into sellable, repeatable offerings that direct sellers can confidently position and deliver • Own the lifecycle of core field assets — pitch narratives, playbooks, talk tracks, FAQs, objection handling, and competitive guidance — for direct B2B routes to market • Partner closely with Product and Product Marketing so launches and roadmap changes translate into clear offers and field guidance, not just decks • Embed agreed‑upon qualification, deal management, expansion, and retention frameworks across direct sales and customer success • Partner with RevOps, Systems, and PMO to ensure workflows, handoffs, and policies in CRM/CPQ and related tools match how the field actually sells and serves customers